Who we are

About

We’re passionate about helping you or your business reach your full potential, regardless of where you are right now.

About us

Who are VB&A?

At VB&Associates, we believe success is built on aligning personal growth with professional achievement. We specialise in talent and career support for the largest corporate businesses through to individuals, helping unlock full potential at every level. We’re rooted locally in the UK but are proud to have a global reach across all industries and sectors.

For organisations, we focus on creating engaged, motivated, and supported teams that drive exceptional performance. By aligning individual aspirations with company objectives, we help our clients build a culture of high performance, leadership, and continuous growth. When employees feel empowered and aligned, they exceed company goals and contribute to long-term success. We passionately believe that individuals don’t simply ‘perform’, it’s engaged people that make their best contribution.

For individuals, we offer tailored strategies to advance careers, navigate transitions, and foster continuous development. Whether you’re aiming for a promotion, a career shift, or work-life balance, we help you create clear, actionable plans to reach your goals with confidence. We have an array of best-in-class Coaches, all of whom understand the unwritten rules of business and careers.

At VB&Associates, we’re not just consultants—we’re partners. We believe in a true partnership approach, deeply invested in building lasting relationships with our clients. We don’t offer off-the-shelf programs; instead, we take the time to listen, understand your unique needs, and craft bespoke solutions that are tailored specifically to you. Our services are flexible, adapting to dynamic challenges and opportunities that arise, ensuring we’re always aligned with your evolving goals. Whether you’re an individual seeking personal growth, or a company looking to elevate your team, we’re here to provide the ongoing support and strategic insight that drives long-term success. At VB&Associates, we’re all in—helping you thrive every step of the way.

Our mission

At VB&A, we believe that everyone is talent, and that talent development should be accessible to all. We empower individuals and organisations to unlock their full potential, fostering lasting partnerships and driving sustained success through bespoke coaching and strategic development.

Our ethos

How we work

Integrity

We do things for the right reasons, always acting with honesty, transparency, and a deep commitment to our clients’ best interests.

Empowerment

We believe in the potential of every individual and organisation, and we strive to empower them with the tools, insights, and support needed to unlock their full capabilities.

Collaboration

We value deep-rooted partnerships, working closely with our clients to co-create tailored solutions and ensuring lasting success through shared commitment and trust.

Kind words

VB&A helped us transform what being a leader means at Celsa…proving that leading for engagement really does improve team and organisational performance, whilst growing and retaining talent for the future. What sets VB&A apart is that they approach development programmes with the knowledge and expertise that no two people have the same development journey.

Talent Manager

Celsa

Victoria demonstrated a profound understanding of leadership dynamics and provided me with invaluable insights, strategies and practical tools to navigate the complexities of leading a talented team of professionals in diverse roles. Her coaching approach is both compassionate and results-driven, empowering me to harness my strengths and address areas for growth effectively.

Head of Customer Excellence and Operations

Pharmaceutical Industry

She helped me to double and triple my self-belief with ‘safe-experiments’ especially when it came to building my professional network.

Global Commercial Process Lead

Nomad Foods

She’s the kind of person you want in your corner, guiding you through the challenges and helping you see the bigger picture.

HR Professional

Change Management and Employee Experience

I always come away from our sessions feeling enthusiastic, focused, confident and driven. Victoria is fantastic at getting me to answer my own questions with answers I already know.

Neighbourhood Management Team Leader

Magenta Living

Working with Victoria enabled me to understand not only how to better motivate my team and help them to deliver the best results, but also to work with my own strengths and motivations to become a better manager.

Head of Marketing

AB Tasty

A group of three colleagues discussing their work.

Our associates

Meet the team

At VB&A, we only work with experts because we believe in bringing brilliant minds together, combining diverse perspectives and specialised knowledge to deliver the best possible solutions for our clients.

Learn more